Hell Energy Drink (stylized as HELL) is a popular energy drink brand distributed primarily in Europe and Asia. The brand was initiated in 2006 by a privately owned company, founded in Hungary, 2004, which took the name "Hell Energy Magyarország Kft." in 2009. Within three years it became the market leader in Hungary. A major milestone for the brand's popularity was a two-year sponsorship deal with the AT&T Williams Formula 1 Team, where Hell Energy became second in the energy drink sector to enter the world of Formula 1 Racing. Hell Energy is now also a market leader in Bulgaria, Romania, Slovakia, Cyprus, Azerbaijan, North Macedonia, Greece, Croatia and Serbia and is available in more than 50 countries worldwide. Hell Energy has headquarters in Hungary, Romania, the United Kingdom, Russia and also in Cyprus.
Hell Energy is the builder and owner of Avalon Park, a resort, spa and event center complex in Miskolctapolca, a resort belonging to Miskolc. Avalon won several awards including gold medals in three categories at the World Luxury Hotel Awards. It received the internationally recognized 5-star classification at the International Hotel Awards.